Top 5 Beauty Retail Apps in Germany Q3 2023

During the third quarter of 2023, the top 5 beauty retail applications in Germany exhibited varied performance trends across weekly downloads and active user metrics. Data from Sensor Tower provides an in-depth look at these trends.

Douglas - Parfüm & Kosmetik saw a consistent range in weekly downloads, starting at 15.6K in late June and peaking at 19.3K by the end of July, with a slight dip mid-quarter before climbing back to 17.5K by the end of September. Active users experienced fluctuations, beginning at 102.9K in June, dipping to 96.6K in August, and recovering to approximately 105.5K by the end of September.

flaconi had a varied download pattern, with a notable peak of 14.7K in early September following a low of 5.6K in early July. Active users showed a general upward trend, starting at 114.6K in late June and reaching 129.2K by mid-August, before stabilizing around 114.7K towards the end of September.

Vorherige Version Sephora demonstrated a steady increase in weekly downloads, beginning at 6.2K in late June and culminating at 8.9K by the end of September. Active users displayed a similar pattern, starting at 60.7K in late June, peaking at 70.6K towards the end of September.

GLAMOUR Shopping exhibited a dramatic rise in weekly downloads, starting from negligible numbers in early July to an impressive 42.2K by the end of September. Active users mirrored this growth, increasing from 2.8K in late June to 38.2K by the end of September, indicating a broadening user base.

Notino: profumi e cosmetici showed a moderate increase in weekly downloads, peaking at 7.5K in mid-September before settling at 2.9K by the end of the month. Active users grew from 14.7K in late June to 20.2K by mid-September, ending the quarter at 16.2K.

For more detailed insights and comprehensive data on app performance, visit Sensor Tower.